Year In Sport 2023

Strava’s Year in Sport Awards spotlight the athletes, creators, and cultural moments that defined the platform in 2023. For this edition, the campaign required a dynamic social presence to announce the awards, highlight nominees, and celebrate winners across global channels.

Working within Strava’s established brand identity, the campaign translated the look and feel into a full suite of social assets - ranging from announcement templates and nominee/winner graphics to motion elements and video edits. The work also extended into influencer seeding kits designed to spark organic reach within the athletic community.
The result is a cohesive, high-energy social campaign that reflects the movement and momentum at the heart of Strava’s culture.