Bubble Lick Branding

Bubble Lick is a line of edible bubbles designed for both kids and adults, positioned as a playful, party-ready product. The branding needed to balance childlike joy with a modern, approachable feel that resonated with parents - the primary buyers.

The visual identity centers around a soft, rounded sans serif logo inspired by the organic shapes of bubbles, paired with colorful gradients and fluid forms to reinforce the sense of whimsy and lightness. Bright, optimistic color choices support the brand’s energetic personality while keeping it accessible to a broad audience.

The result is a friendly, versatile identity system that captures the fun, imaginative spirit of Bubble Lick.